Full grain leather is the real deal, the best layer of natural leather you can get. When people first hear the term full grain leather, they sometimes think it means that the leather will look really grainy or pebbly. That is not the case.
Full grain refers to the full, unadulterated hide in its natural form. Full-grain leather is the toughest kind of leather and has the most character. It’s the entire hide of the animal once the hair is removed and the material is tanned.
Below is an image that sums up the difference between full grain leather and genuine leather.
The grain is the top outermost layer of the hide. It’s the part you see. This layer of the hide is also the strongest, its fibers are very dense and tightly “woven”. And that makes sense if you think about a cow in the wild. It needs the outer layer to be tough to contend with predators, fences, etc.
The Junction and The Split (Suede)
The junction is where the fibers start to loosen up a bit and the grain transitions to the split or suede part of the hide.
The split as it is often referred to is essentially suede. Its softer, looser fibers make up the bulk of the hide. It is also the weakest part of the hide. But it's what happens from here that matters most.
Genuine leather is the most-general term for anything that is technically leather. Over the years, this definition has gotten so loose that it is almost meaningless for consumers. It’s also perhaps the best-kept secret in the industry.
Unfortunately, the vast majority of consumers still believe genuine leather is the “best” or at least a premium product that warrants a higher price. The opposite is often the case.
Again, genuine leather just means “technically leather”. However, leather does not means cowhide. Awhile back, the industry changed the definition of genuine leather to include any animal’s hide. It also means that discarded scraps of leather reconstituted into a bag form can qualify as a “genuine leather bag”.
So you could take scraps of goat hide, sand down the surface, emboss it, layer it with chemicals, and reformat it into a bag, jacket or wallet and call it “genuine leather.” It is important for consumer to realize the composition of genuine leather because people are spending good money for “genuine leather” and they are likely buying a very low quality item.
Now, one other thing to note. Full grain leather is also genuine leather by definition. But again, someone selling full grain leather won’t market it as genuine leather because they know the huge difference.
So, to recap, full grain leather is the best because it hasn’t been altered. It’s the full hide, not sanded or corrected or weakened in any way. Because of this, hide selection is important, as is the tanning process itself.
Now, the hide can be split or shaved down to a different thickness. But this is done from the back (suede) side so as not to weaken the hide. This allows you to have full grain leather of different thicknesses for different products/purposes. In any event, the top layer of the hide is not altered with full grain leather. You should always know what you are getting. No deception. Just the real deal.
Pre-order model is a business transaction model which customers would pay for products in advance (normally at a lower price) so that the seller can make multiple orders directly to the manufacturer or producer. Consumers would get the products at the later stage when the products are ready made by the manufacturers and ready to ship to the consumers. This usually applies to products that need a high minimum order quantity (MOQ). This business model cuts off various parties in traditional marketing channels such as retail, wholesale, and agents, as well as inventory cost and handling, hence bringing the true value-added to consumers.
Luxury products shouldn't be expensive to buy. They are expensive to market. With direct-to-consumer and pre-order model, consumers can enjoy much lower price for top quality products.